OUR LOGO

The WNYC logo is inspired by the New York City skyline and the equalizers found in sound equipment. The WNYC logos below are the available color options for placement.

NOTE: The N-Y-C letters are always transparent to the background. They are only white when on a white background; they are black on a black background and when on a photo, the photo background shows through.

For Print Use with Local Audiences:

(CMYK Color)

One-color white logo with tune-in information:

For Print Use:

One-color white logo without tune-in information:

For Digital Use with Local Audiences:

(RGB Color)

↓ .EPS • ↓ .PNG • ↓ .SVG

↓ .EPS • ↓ .PNG • ↓ .SVG

One-color white logo with tune-in information:

↓ .EPS • ↓ .PNG • ↓ .SVG

For Digital Use:

↓ .EPS • ↓ .PNG • ↓ .SVG

↓ .EPS • ↓ .PNG • ↓ .SVG

One-color white logo without tune-in information:

↓ .EPS • ↓ .PNG • ↓ .SVG

MINIMUM SIZING

There are no limits to how large the logo can be; however, follow the guidelines for minimum sizing:

Minimum Width (with tune-in):
Digital: 114 pixels
Print: 1.6 in

Minimum Height (with tune-in):
Digital: 32 pixels
Print: .475in

Minimum Height:
Digital: 15 pixels
Print: .25 in

Minimum Width:
Digital: 38 pixels
Print: .6 in

PLACING

When placing the logo, use the height and width of the “W” as a visual aid for the amount of clear space that should be maintained around the logo. This will ensure adequate space from competing text and imagery.

LOGO DON'TS

Examples of what to avoid when applying the WNYC logo:

OUR COLOR PALETTE

The red in our logo is supported by the neutrals black and white.

RED
PMS 186
C0 M100 Y80 K5
R222 G30 B61
#de1e3d

BLACK
C0 M0 Y0 K100
R0 B0 G0
#000000

WHITE
C0 M0 Y0 K0
R255 G255 B255
#ffffff

OUR TYPEFACE

The primary type family is Gotham, inspired by New York City's vernacular signage. Our secondary type family is Mercury, which can be used as a text font but never a headline.